--- title: Fractional CMO South Africa | Hedley Sydney description: Marketing effort without direction doesn't build pipeline. Hedley Sydney embeds fractional CMO leadership into B2B tech companies to drive revenue growth. --- [![Logo\_HS\_Colour-2](https://hedleysydney.co.za/hubfs/Logo_HS_Colour-2.png)](https://hedleysydney.co.za) - [Home](https://hedleysydney.co.za) - [Services](https://hedleysydney.co.za/services) - [Work](https://hedleysydney.co.za/work) - [Insights](https://hedleysydney.co.za/insights) - [About](https://hedleysydney.co.za/about) - [Contact](https://hedleysydney.co.za/contact) - [Home](https://hedleysydney.co.za) - [Services](https://hedleysydney.co.za/services) - [Work](https://hedleysydney.co.za/work) - [Insights](https://hedleysydney.co.za/insights) - [About](https://hedleysydney.co.za/about) - [Contact](https://hedleysydney.co.za/contact) [Book a Call](https://bookings.cloud.microsoft/book/G298c69ec5a8d46c79f92f2d2b139a658@HedleySydney.co.za/?ismsaljsauthenabled=true) FRACTIONAL CMO · SOUTH AFRICA · WORKING GLOBALLY   # Your marketing partner for growth. I help SME CxO's grow their business through customised go-to-market strategies. Senior marketing leadership — without the full-time salary. [Book a 30-min consultation](https://bookings.cloud.microsoft/book/G298c69ec5a8d46c79f92f2d2b139a658@HedleySydney.co.za/?ismsaljsauthenabled=true) [See how I work →](https://hedleysydney.co.za/services?hsLang=en) Free · No Obligation Level 2 BBBEE Contributor   ![Marc – Founder, Hedley Sydney](https://hedleysydney.co.za/hs-fs/hubfs/DSC02143-5.jpeg?width=350&height=350&name=DSC02143-5.jpeg) [Connect on LinkedIn](https://www.linkedin.com/in/marcfletcher/) TRUSTED BY THESE BRANDS [![HireJustNow](https://hedleysydney.co.za/hubfs/S.%20Stacked%20Logo%20-%20Transparent-1.png)](https://hirejustnow.com/) [![Nkgwete IT Solutions](https://hedleysydney.co.za/hubfs/Nkgwete_ITSolutions_Logo.png)](https://www.nkgwete.co.za/) [![Immersant](https://hedleysydney.co.za/hubfs/Immersant.png)](https://imrsnt.com/) [![Dudobi](https://hedleysydney.co.za/hubfs/Full%20logo%20-%20Blue%20on%20transparent.png)](https://dudobi.com/) [![Intent Architect](https://hedleysydney.co.za/hubfs/intent-architect-logo.png)](https://intentarchitect.com/) [![Everlytic](https://hedleysydney.co.za/hubfs/Everlytic-logo-x1-1.webp)](https://www.everlytic.com/) [![Skynamo - A Klipboard Company](https://hedleysydney.co.za/hubfs/Logo_colour_hi_res_transparent.png)](https://skynamo.com/) [![Outsell](https://hedleysydney.co.za/hubfs/logo.webp)](https://outsellsales.com/) [![Dream Tech Labs](https://hedleysydney.co.za/hubfs/logo_DTL_Transparent%20v1-1.png)](https://dreamtechlabs.co.za/) [![Skynamo](https://hedleysydney.co.za/hubfs/2.%20Skynamo%20logo_light%20background.png)](https://skynamo.com/) [![](https://hedleysydney.co.za/hubfs/S.%20Stacked%20Logo%20-%20Transparent-1.png)](https://hirejustnow.com/) [![](https://hedleysydney.co.za/hubfs/Nkgwete_ITSolutions_Logo.png)](https://www.nkgwete.co.za/) [![](https://hedleysydney.co.za/hubfs/Immersant.png)](https://imrsnt.com/) [![](https://hedleysydney.co.za/hubfs/Full%20logo%20-%20Blue%20on%20transparent.png)](https://dudobi.com/) [![](https://hedleysydney.co.za/hubfs/intent-architect-logo.png)](https://intentarchitect.com/) [![](https://hedleysydney.co.za/hubfs/Everlytic-logo-x1-1.webp)](https://www.everlytic.com/) [![](https://hedleysydney.co.za/hubfs/Logo_colour_hi_res_transparent.png)](https://skynamo.com/) [![](https://hedleysydney.co.za/hubfs/logo.webp)](https://outsellsales.com/) [![](https://hedleysydney.co.za/hubfs/logo_DTL_Transparent%20v1-1.png)](https://dreamtechlabs.co.za/) [![](https://hedleysydney.co.za/hubfs/2.%20Skynamo%20logo_light%20background.png)](https://skynamo.com/) WHY I EXIST ### Most B2B marketing problems aren't marketing problems. They're strategy problems dressed up in campaign clothes. The symptoms show up downstream — but the leak is almost always upstream.  POSITION ##### *74%* of B2B businesses have no clear differentiation — so they end up competing on price, not value. FOCUS & ICP ##### *68%* of B2B revenue leaders say their team chases too many segments at once, diluting every campaign that follows. ALIGNMENT ##### *57%* of B2B companies say sales and marketing disagree on who the ideal customer even is — the campaign was never going to land. WHAT I OFFER ## Not every stage needs a full-time CMO. [All services](https://hedleysydney.co.za/services?hsLang=en) FRACTIONAL CMO #### Expert Fractional CMO Strategic marketing leadership tailored for B2B businesses. I embed with your exec team and build the engine that compounds pipeline — quarter after quarter. - Retainer based - 90-day plan from a proper audit - Team coaching & board reporting GTM STRATEGY #### Go-To-Market Strategy Stand out in a crowded market through a growth strategy and GTM motions that actually land. Value proposition, targeting, campaigns — in that order. - Value proposition workshops - Product marketing lifecycle - Campaign planning & execution PROJECT CONSULTING #### Project Consulting Every business is different. Scoped engagements for market research, branding, CX, content, PR or digital — with specific outcomes, no fluff. - Scoped to the requirement - Fixed or milestone pricing - Outcomes, not activity HOW I DO IT ## A method, not a mood. ### ***01*** ###### Diagnose Audit the funnel, messaging, channels, team, tooling. Find the gap between the strategy you think you have and the one you actually run. ### ***02*** ###### Prioritise Three bets for the next 90 days. Everything else waits. This is where most plans fail — by trying to do everything. ### ***03*** ###### Execute Working inside your team, not around it. Weekly operating cadence, clear owners, measurable inputs. No theatre. ### ***04*** ###### Compound Marketing compounds when you hold the frame. Review, re-prioritise, raise the bar; don't rebuild because activity feels like progress. ### "The results of Marc's marketing strategy and advice can certainly be seen in our business; we have signed up new clients and increased revenue." — Siddika Osman · CEO, Nkgwete IT Solutions ### "Thank you so much for your impact at Skynamo, Marc. I'll admit I was sceptical about the "fractional" model and what impact it could really have. You proved me wrong. Beyond the day-to-day, the team you recruited and set in motion means the impact you had will outlast your tenure, not depend on it. Hard to believe that was only fractional, and only for two years!." — Sam Clarke · CEO, Skynamo ### "Marc helped to bring us all together to focus on a direction. He brought processes and methodologies that helped unlock our ICP. Our marketing team now has purpose. We are aligned on our goals and have a much better understanding of how to achieve them. We executed some impressive campaigns under his guidance." — Christy Wheeler · Director of Marketing, Dudobi INSIGHTS ## Honest takes, from the trenches. [All insights](https://hedleysydney.co.za/insights?hsLang=en) [![Logo\_Hedley Sydney\_white\_tagline (1)](https://hedleysydney.co.za/hubfs/Logo_Hedley%20Sydney_white_tagline%20(1).png) The 90-Day Diagnostic. Get in touch FRAMEWORK · 6 MIN READ The 90-Day Diagnostic.](https://hedleysydney.co.za/blog/the-90-day-diagnostic?hsLang=en) [![Logo\_Hedley Sydney\_white\_tagline (1)](https://hedleysydney.co.za/hubfs/Logo_Hedley%20Sydney_white_tagline%20(1).png) Demand Gen Done Right Get in touch PLAYBOOK · 8 MIN READ Demand Gen Done Right](https://hedleysydney.co.za/blog/demand-gen-done-right?hsLang=en) [![Logo\_Hedley Sydney\_white\_tagline (1)](https://hedleysydney.co.za/hubfs/Logo_Hedley%20Sydney_white_tagline%20(1).png) Your pipeline isn't broken. Your targeting is.. Get in touch OPINION · 5 MIN READ Your pipeline isn't broken. Your targeting is..](https://hedleysydney.co.za/blog/your-pipeline-isnt-broken.-your-targeting-is?hsLang=en) [![Logo\_Hedley Sydney\_white\_tagline (1)](https://hedleysydney.co.za/hubfs/Logo_Hedley%20Sydney_white_tagline%20(1).png) Your marketing is self-indulgent. Get in touch OPINION · 8 MIN READ Your marketing is self-indulgent.](https://hedleysydney.co.za/blog/your-marketing-is-self-indulgent?hsLang=en) FREE & NO OBLIGATION ## **Book a FREE 30-min introductory call.** Tell me where you're stuck and we'll see if I can help. If I can't, I'll tell you who can. [Unpack your needs](https://bookings.cloud.microsoft/book/G298c69ec5a8d46c79f92f2d2b139a658@HedleySydney.co.za/?ismsaljsauthenabled=true) [![Logo\_HS\_fullwhite-1](https://hedleysydney.co.za/hs-fs/hubfs/Logo_HS_fullwhite-1.png?width=200&height=117&name=Logo_HS_fullwhite-1.png "Logo_HS_fullwhite-1")](https://hedleysydney.co.za/?hsLang=en) Hedley Sydney (Pty) Ltd is a strategic marketing consultancy based in Cape Town, working with B2B technology companies across South Africa, the UK and the USA. Proud Level 2 BBBEE Contributor. A member of [Fractionation](https://www.fractionation.co.za/meet-the-fractional-leaders-of-south-africa/) & [The Lekker Network](https://thelekkernetwork.com/) & [GetSet Strategy](https://getsetstrategy.com/panel-member/marc-fletcher/) ![hggghh](https://hedleysydney.co.za/hs-fs/hubfs/hggghh.png?width=306&height=21&name=hggghh.png) WORK [Services](https://hedleysydney.co.za/services?hsLang=en) [Case Studies](https://hedleysydney.co.za/work?hsLang=en) [Insights](https://hedleysydney.co.za/insights?hsLang=en) COMPANY [About](https://hedleysydney.co.za/about?hsLang=en) [Contact](https://hedleysydney.co.za/contact?hsLang=en) [LinkedIn](https://www.linkedin.com/company/hedleysydney/)   LEGAL [Terms and Conditions](https://hedleysydney.co.za/hubfs/Hedley%20Sydney%20Terms%20and%20Conditions.pdf?hsLang=en) [Privacy Policy](https://hedleysydney.co.za/hubfs/Hedley%20Sydney%20Privacy%20Policy.pdf?hsLang=en)[Website terms](https://hedleysydney.co.za/hubfs/Hedley%20Sydney%20Website%20Terms%20and%20Conditions.pdf?hsLang=en) © 2024–2026 Hedley Sydney (Pty) Ltd · Cape Town, South Africa ```json { "@context" : "https://schema.org", "@id" : "https://hedleysydney.co.za/#organization", "@type" : "Organization", "description" : "Fractional CMO and strategic marketing consulting services for B2B technology and services companies.", "founder" : { "@id" : "https://hedleysydney.co.za/#marc-fletcher" }, "logo" : { "@type" : "ImageObject", "url" : "https://www.hedleysydney.co.za/hubfs/Logo_HS_Colour-2.png" }, "name" : "Hedley Sydney", "sameAs" : [ "https://www.linkedin.com/company/hedleysydney/", "https://clutch.co/profile/hedley-sydney" ], "url" : "https://hedleysydney.co.za" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://hedleysydney.co.za/#marc-fletcher", "@type" : "Person", "image" : "https://hedleysydney.co.za/hubfs/DSC02143-5.jpeg", "jobTitle" : "Fractional CMO", "knowsAbout" : [ "B2B Marketing Strategy", "Demand Generation", "Go-to-Market Strategy", "Pipeline Marketing", "Fractional CMO", "Marketing Leadership", "SaaS Marketing", "IT Services Marketing" ], "name" : "Marc Fletcher", "sameAs" : [ "https://www.linkedin.com/in/marcfletcher/" ], "subjectOf" : { "@type" : "PodcastEpisode", "name" : "Fractional CMO Perspectives from South Africa", "partOfSeries" : { "@type" : "PodcastSeries", "name" : "Fractional Futures" }, "url" : "https://www.youtube.com/watch?v=7ekZtX6Qbug" }, "url" : "https://hedleysydney.co.za/about", "worksFor" : { "@id" : "https://hedleysydney.co.za/#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://hedleysydney.co.za/#fractional-cmo-service", "@type" : "Service", "areaServed" : [ { "@type" : "Country", "name" : "South Africa" }, { "@type" : "Country", "name" : "United Kingdom" }, { "@type" : "Country", "name" : "United States" } ], "description" : "Fractional CMO and strategic marketing consulting services for B2B technology and services companies.", "provider" : { "@id" : "https://hedleysydney.co.za/#organization" }, "serviceType" : "Fractional CMO Services" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://hedleysydney.co.za/#website", "@type" : "WebSite", "name" : "Hedley Sydney", "publisher" : { "@id" : "https://hedleysydney.co.za/#organization" }, "url" : "https://hedleysydney.co.za" } ```