Your buyers are asking AI who to shortlist. Are you in the answer?
They ask ChatGPT, Claude, Perplexity, Gemini or Google's AI Overviews who to talk to. If your company isn't in that answer, you're not on the list. And you'll never know you were left off.
Thanks. You're in.
Your mini-audit results will be in your inbox within 24 hours. If you'd like to talk them through, book a call below.
Rather talk first? Book a free discovery call.
This usually isn't an SEO problem
The real constraintMost B2B tech firms assume AI visibility is just a technical fix. It usually isn't. AI engines recommend the companies they can understand, verify and quote.
If your positioning is vague, your website speaks in category clichés and your proof is buried, the engines either ignore you or describe you wrongly.
That's a positioning problem showing up in a new channel.
The Hedley Sydney AI Visibility and Positioning Audit shows you exactly where you stand and what to fix first.
- Product A: "strong HubSpot and Salesforce integrations"
- Product B: "fastest time to value for mid-market teams"
- Product C: "transparent per-seat pricing"
What we assess
Five things AI engines need from your siteCrawl access
Can AI crawlers actually reach and read your site?
Entity clarity and schema
Does the machine understand who you are, what you do and who you serve?
Answer coverage
Do you answer the questions your buyers are asking AI?
Quotability
Is your content structured so an engine can lift and cite it?
Freshness
Are you giving engines reason to trust you're current?
Then we test it in the real world
ChatGPT, Claude, Perplexity, Gemini, AI OverviewsWe run the prompts your buyers would actually use through ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews, and record what comes back.
Presence
Do you appear in the answer at all?
Description
How are you described, and is it right?
Share of voice
How often you're named against your competitors.
Sentiment
Whether what's said about you helps or hurts.
A plan, not a 200-item issue log
What you getA scored report showing your AI visibility today, where competitors are winning the answer, and a prioritised 90-day plan. The handful of changes that will move the needle, in order.
- Scored AI visibility baseline across the five areas
- Competitor view: who is winning the answer and why
- Prioritised 90-day plan: the few fixes that matter, in order
- Findings in pipeline language your leadership team can act on
Three months. Three runs. Proof the fixes are working.
How it works- Month 1
Baseline
Full audit and prompt test. Review meeting to agree what to fix first.
- Month 2
Re-test
Same prompts, same engines. Review meeting on what moved and why.
- Month 3
Confirm
Final run and review. A clear read on progress against the baseline.
Who it's for
B2B companies across SaaS, fintech, and tech-enabled services, whose buyers research before they speak to sales or sign up.
CEOs, CMOs and founders who want a commercial answer to "are we showing up?" rather than another dashboard.
Why Hedley Sydney
This isn't an SEO bolt-on. It's run by a fractional CMO who builds marketing functions for B2B companies.
We look at visibility through a positioning lens, because that's where most of the fixes live.
Who's behind this
Cape Town · South Africa, UK, USA
Marc Fletcher
Founder & Fractional CMO
Thirty-six years of commercial experience. Twenty-five years leading B2B marketing across SaaS, fintech and tech-enabled services.
I've run marketing inside startups, growth companies and corporates, and the lesson is the same everywhere: marketing works when it's connected to revenue and led with intent.
Fractional since 2024, because the businesses that need executive marketing leadership most are usually the ones that can't justify the full-time salary.
Questions buyers ask
FAQWhich AI engines do you test?
ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews.
Is this just an SEO audit?
No. We check the technical basics AI crawlers need, but most of the fixes sit in positioning, messaging and proof.
Who implements the fixes?
Your existing web agency can, working from our prioritised plan. Or we can help you with that too.
What do you need from us?
Just your website URL.
What does it cost?
R14,500 + VAT (US$880 / £650) for the full three-month cycle: three audit runs and three review meetings. Want to see where you stand first? Start with the free mini-audit.
Find out if AI recommends you today.
Start with the free mini-audit. If the gaps are real, the full audit shows you what to fix and proves it's working.