--- title: Fractional CMO - Hedley Sydney- Marc Fletcher - Insights (3) description: B2B marketing insights from Hedley Sydney covering demand generation, SaaS marketing, positioning, fractional CMO leadership, AI in marketing, go-to-market strategy, and growth for technology businesses. (3) --- [![Logo\_HS\_Colour-2](https://hedleysydney.co.za/hubfs/Logo_HS_Colour-2.png)](https://hedleysydney.co.za) - [Home](https://hedleysydney.co.za) - [Services](https://hedleysydney.co.za/services) - [Work](https://hedleysydney.co.za/work) - [Insights](https://hedleysydney.co.za/insights) - [About](https://hedleysydney.co.za/about) - [Contact](https://hedleysydney.co.za/contact) - [Home](https://hedleysydney.co.za) - [Services](https://hedleysydney.co.za/services) - [Work](https://hedleysydney.co.za/work) - [Insights](https://hedleysydney.co.za/insights) - [About](https://hedleysydney.co.za/about) - [Contact](https://hedleysydney.co.za/contact) [Book a Call](https://bookings.cloud.microsoft/book/G298c69ec5a8d46c79f92f2d2b139a658@HedleySydney.co.za/?ismsaljsauthenabled=true) # Insights All Post - [All Post](https://hedleysydney.co.za/blog) - [Playbook](https://hedleysydney.co.za/blog/tag/playbook) - [Opinion](https://hedleysydney.co.za/blog/tag/opinion) - [Framework](https://hedleysydney.co.za/blog/tag/framework) - [Manifesto](https://hedleysydney.co.za/blog/tag/manifesto) - [LEADERSHIP](https://hedleysydney.co.za/blog/tag/leadership) - [personal](https://hedleysydney.co.za/blog/tag/personal) Search ###### [Demand Gen Done Right](https://hedleysydney.co.za/blog/demand-gen-done-right) Demand generation isn't a channel. It's the gap between the market believing you exist and the... 4 minute read [Marc Fletcher](https://hedleysydney.co.za/blog/author/marc-fletcher) 5 May 2026 [Read More](https://hedleysydney.co.za/blog/demand-gen-done-right) [1](https://hedleysydney.co.za/blog) [2](https://hedleysydney.co.za/blog/page/2) [3](https://hedleysydney.co.za/blog/page/3) [![Logo\_HS\_fullwhite-1](https://hedleysydney.co.za/hs-fs/hubfs/Logo_HS_fullwhite-1.png?width=200&height=117&name=Logo_HS_fullwhite-1.png "Logo_HS_fullwhite-1")](https://hedleysydney.co.za/) Hedley Sydney (Pty) Ltd is a strategic marketing consultancy based in Cape Town, working with B2B technology companies across South Africa, the UK and the USA. Proud Level 2 BBBEE Contributor. A member of [Fractionation](https://www.fractionation.co.za/meet-the-fractional-leaders-of-south-africa/) & [The Lekker Network](https://thelekkernetwork.com/) & [GetSet Strategy](https://getsetstrategy.com/panel-member/marc-fletcher/) ![hggghh](https://hedleysydney.co.za/hs-fs/hubfs/hggghh.png?width=306&height=21&name=hggghh.png) WORK [Services](https://hedleysydney.co.za/services) [Case Studies](https://hedleysydney.co.za/work) [Insights](https://hedleysydney.co.za/insights) COMPANY [About](https://hedleysydney.co.za/about) [Contact](https://hedleysydney.co.za/contact) [LinkedIn](https://www.linkedin.com/company/hedleysydney/)   LEGAL [Terms and Conditions](https://hedleysydney.co.za/hubfs/Hedley%20Sydney%20Terms%20and%20Conditions.pdf?hsLang=en) [Privacy Policy](https://hedleysydney.co.za/hubfs/Hedley%20Sydney%20Privacy%20Policy.pdf?hsLang=en)[Website terms](https://hedleysydney.co.za/hubfs/Hedley%20Sydney%20Website%20Terms%20and%20Conditions.pdf?hsLang=en) © 2024–2026 Hedley Sydney (Pty) Ltd · Cape Town, South Africa