𝙃𝙤𝙥𝙚 𝙞𝙨 𝙣𝙤𝙩 𝙖 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮
𝙒𝙝𝙚𝙣 𝙄 𝙬𝙖𝙡𝙠𝙚𝙙 𝙞𝙣𝙩𝙤 𝙖 𝙣𝙚𝙬 𝙘𝙡𝙞𝙚𝙣𝙩 𝙞𝙣 2025, 𝙩𝙝𝙚 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙩𝙚𝙖𝙢 𝙬𝙖𝙨 𝙗𝙪𝙨𝙮.
Really busy. They were running campaigns. Posting content. Managing agencies.
But none of it was connected to the business strategy.
No product marketing. No ICP clarity. No sales enablement. Marketing was operating in a silo.
The team wasn't the problem. The direction was.
Step one wasn't a new campaign or a rebrand. It was understanding the business objectives and aligning a 90-day plan to the things that would actually move the needle.
Random acts of marketing are no substitute for a strategy and a plan.