Someone in your network is watching you. They've seen 4 or 5 of your posts. They know roughly what...

Imagine handing your CEO a pipeline report that actually makes sense. Not activity metrics. Not...

I'll be honest — I don't expect a CEO to hand over their marketing function to someone they've seen...

There's a version of your business I know well.

There’s a version of your business I know well....

If your ICP can't articulate what life looks like after working with you... you have a messaging...

Most B2B tech businesses aren't struggling because marketing is hard.

Most pipeline problems are targeting problems in disguise. Fix the ICP before you fix the funnel.

...

𝙃𝙤𝙥𝙚 𝙞𝙨 𝙣𝙤𝙩 𝙖 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮𝙒𝙝𝙚𝙣 𝙄 𝙬𝙖𝙡𝙠𝙚𝙙 𝙞𝙣𝙩𝙤 𝙖 𝙣𝙚𝙬 𝙘𝙡𝙞𝙚𝙣𝙩...

I've been in marketing for over 20 years and in business for 35 years, and some of the best ideas...

The feed hasn't collapsed. Attention has. Here's what's replacing it — and what that means for your...