Your marketing
partner
for growth.
I help SME CxO's grow their business through customised go-to-market strategies. Senior marketing leadership — without the full-time salary.
Most B2B marketing problems aren't marketing problems.
They're strategy problems dressed up in campaign clothes. The symptoms show up downstream — but the leak is almost always upstream.
74%
of B2B businesses have no clear differentiation — so they end up competing on price, not value.
68%
of B2B revenue leaders say their team chases too many segments at once, diluting every campaign that follows.
57%
of B2B companies say sales and marketing disagree on who the ideal customer even is — the campaign was never going to land.
Not every stage needs a full-time CMO.
Expert Fractional CMO
Strategic marketing leadership tailored for B2B businesses. I embed with your exec team and build the engine that compounds pipeline — quarter after quarter.
- Retainer based
- 90-day plan from a proper audit
- Team coaching & board reporting
Go-To-Market Strategy
Stand out in a crowded market through a growth strategy and GTM motions that actually land. Value proposition, targeting, campaigns — in that order.
- Value proposition workshops
- Product marketing lifecycle
- Campaign planning & execution
Project Consulting
Every business is different. Scoped engagements for market research, branding, CX, content, PR or digital — with specific outcomes, no fluff.
- Scoped to the requirement
- Fixed or milestone pricing
- Outcomes, not activity
HOW I DO IT
A method, not a mood.
01
Diagnose
Audit the funnel, messaging, channels, team, tooling. Find the gap between the strategy you think you have and the one you actually run.
02
Prioritise
Three bets for the next 90 days. Everything else waits. This is where most plans fail — by trying to do everything.
03
Execute
Working inside your team, not around it. Weekly operating cadence, clear owners, measurable inputs. No theatre.
04
Compound
Marketing compounds when you hold the frame. Review, re-prioritise, raise the bar; don't rebuild because activity feels like progress.
"The results of Marc's marketing strategy and advice can certainly be seen in our business; we have signed up new clients and increased revenue."
— Siddika Osman · CEO, Nkgwete IT Solutions
"There was a big boost in confidence in the marketing function within the business. A big increase in marketing activities and in the quality of those activities."
— Sam Clarke · CEO, Skynamo
Honest takes, from the trenches.
The 90-Day Diagnostic.
The 90-Day Diagnostic.
Demand Gen Done Right
Demand Gen Done Right
Your pipeline isn't broken. Your targeting is..
Your pipeline isn't broken. Your targeting is..
Your marketing is self-indulgent.
Your marketing is self-indulgent.
Book a FREE 30-min introductory call.
Tell me where you're stuck and we'll see if I can help. If I can't, I'll tell you who can.