I'm Marc Fletcher.
I build marketing engines.
Over thirty-six years of global commercial experience, twenty-five years of B2B
marketing leadership across SaaS, fintech and tech-enabled services. Fractional
CMO since 2024, based in Cape Town, working globally.
Hope is not a strategy.
I have spent time inside startups, growth companies, and corporates — running marketing, experimenting, and connecting marketing to revenue outcomes.
Many SME's fail at their marketing because they hire for the wrong shape of help — typically hired by executives who don't understand Marketing — they engage agencies when they need a CMO, a CMO when they need a strategist, a strategist when they need someone to execute.
Fractional CMO is the honest answer. You get senior marketing leadership for the six or twelve months you actually need it — embedded, accountable, measurable. When the engine is built, I hire my replacement and move on.
That's the whole pitch.
Four principles I won't negotiate on.
Outcomes over activity
Campaigns are easy. Pipeline is hard. I measure what compounds, not what looks busy on a status slide.
Strategy is subtraction
Most B2B strategies fail from addition. Three bets. Everything else waits. This is the hardest part of the job.
Speak the CFO's language
If you can't tie marketing to revenue, pipeline and payback — you're marketing for the wrong audience inside your own company.
No theatre
No vanity decks, no performance metrics, no dashboards no one reads. If it doesn't change a decision, it doesn't get built.