The work.
A few engagements, anonymised. Names change — the mechanics don't. If one of
these looks like your problem, we should probably talk.
A payments platform · South Africa → UK
A payments platform · South Africa → UK
Launched a new market without blowing up the one that paid the bills.
SA-based payments SaaS needed to move upmarket into the UK mid-market. The SA business was funding the move — so the UK strategy couldn't come at the expense of home-market revenue.
A devtool company · Series B
Stopped competing on features. Started competing on point of view.
Series-B devtool company with a strong product and weak narrative. Marketing was self-indulgent — beautiful campaigns, no buyer. I led repositioning around a contrarian POV on developer experience.
An HR platform · Bootstrapped
Found R4.8m of pipeline hiding inside the existing customer base.
Founder-led HR-tech business assumed growth meant more net-new logos. A 90-Day Diagnostic surfaced R4.8m of cross-sell pipeline in accounts already paying. We rebuilt the motion around it.
Your problem doesn't look like these?
Good — they never do. Tell me yours in 30 minutes. Free and no obligation.