Four ways to work together.
Customised services scoped to your stage. Retainer or project. Embedded or
advisory. The shape changes — the principle doesn't: outcomes over activity.
Expert Fractional CMO.
Strategic marketing leadership tailored specifically for your business — embedded with your leadership team.
Service Offering
- ✓Embedded with your leadership & marketing team
- ✓90-day plan — commencing with a marketing audit
- ✓Marketing strategy and marketing plans for 6 months
- ✓Leadership and coaching of marketing team
- ✓Sales collaboration and alignment
Designed to help businesses stand out in a competitive market through growth strategy and GTM motions.
Service Offering
- ✓Lead GTM strategy with your leadership & marketing team
- ✓Value proposition workshops
- ✓Product marketing lifecycle
- ✓Campaign planning
- ✓Campaign execution leadership with your marketing team
Go-To-Market Strategy.
Go-To-Market Strategy.
Designed to help businesses stand out in a competitive market through growth strategy and GTM motions.
Service Offering
- ✓Lead GTM strategy with your leadership & marketing team
- ✓Value proposition workshops
- ✓Product marketing lifecycle
- ✓Campaign planning
- ✓Campaign execution leadership with your marketing team
Project Consulting.
Every business is unique. Scoped engagements for market research, branding, CX, content, PR or digital.
Service Offering
- ✓Scoped project activities with specific outcomes
- ✓Market research, branding, CX, content, PR or digital
- ✓Fixed or milestone-based pricing
- ✓Outcomes, not activity
A trusted sounding board for founders, CEOs and boards — sharper decisions on marketing, growth and go-to-market without adding headcount.
Service Offering
- ✓Monthly strategy sessions with the founder/CEO
- ✓On-call advice between sessions — Slack, email, voice
- ✓Quarterly review of marketing plan, spend and pipeline contribution
- ✓Senior pressure-testing of campaigns, pricing and positioning
- ✓Hiring input — JDs, interviews, calibrating senior marketing roles
Marketing Advisory.
Marketing Advisory.
A trusted sounding board for founders, CEOs and boards — sharper decisions on marketing, growth and go-to-market without adding headcount.
Service Offering
- ✓Monthly strategy sessions with the founder/CEO
- ✓On-call advice between sessions — Slack, email, voice
- ✓Quarterly review of marketing plan, spend and pipeline contribution
- ✓Senior pressure-testing of campaigns, pricing and positioning
- ✓Hiring input — JDs, interviews, calibrating senior marketing roles
Questions I get a lot.
Nothing secret here. If you have a question that isn't on this list, just ask.
Should I hire a fractional CMO or a marketing agency?
Hire an agency when your strategy is settled, and you need campaigns executed. Hire a fractional CMO when you need someone to decide what marketing should do, lead your team and hold agencies to account. They do different jobs. I often work alongside your existing agency and tighten its brief rather than replace it.
How is a fractional CMO different from a full-time CMO?
You get senior CMO judgement without the cost or the wait. A full-time CMO costs R2m to R5.5m (£180k to £300k) all-in and can take 3 to 9 months to ramp up. I'm embedded within a week and cost a fraction of that. When you need a permanent CMO or marketing leader, I'll help you hire one.
What does a fractional CMO do in the first 90 days?
I start with a marketing audit, then build a 90-day plan, a marketing strategy and plans for the following six months. I also lead and coach your marketing team and align it with sales. You will see a cleaner strategy and clearer operating cadence inside 30 days. Pipeline impact takes 90 to 180 days. I wrote a post on how I prepare for the 90-day diagnostic process - check it out to learn more.
How long does an engagement last?
A fractional CMO engagement runs on a 6 to 12 month retainer, because strategy needs time to reach the pipeline. Go-to-market strategy work starts at 3 months. Marketing advisory is a light-touch monthly retainer. Project consulting is scoped to the requirement, with fixed or milestone-based pricing.
How quickly will I see results?
You'll see a cleaner strategy and clearer operating cadence within 30 days. Pipeline impact is 90–180 days. Anyone who tells you otherwise is selling you something.
What size of business do you work with?
I work with B2B companies, mainly SaaS and IT services, typically with R100m to R500m (£5m to £30m) in revenue. That includes growth and turnaround situations. If you are pre-revenue or an enterprise, I will refer you on.
Do you only work with companies in Cape Town?
No. I am based in Cape Town and work with B2B companies across South Africa, the UK and the USA. Most engagements run remotely, with an in-person offsite every quarter.
What happens in the 30-minute consultation?
You tell me where you're stuck. I ask the questions a CMO would ask on day one. We figure out if I'm useful. No slides, no sales deck.