I'm Marc Fletcher.
I build marketing engines.
Over thirty-six years of global commercial experience, twenty-five years of B2B
marketing leadership across SaaS, fintech and tech-enabled services. Fractional
CMO since 2024, based in Cape Town, South Africa, working globally.
Hope is not a strategy.
Neither is another hire.
Most companies hire the wrong shape of help. An agency when they need a CMO. A CMO when they need a strategist. A strategist when they need execution.
It's not their fault; nobody teaches CEOs how to buy marketing.
Hedley Sydney is a strategic marketing consultancy.
We deliver that strategic marketing as a Fractional CMO, as a project leader or strategic advisor.
With a Fractional CMO you get senior marketing leadership for the six to eighteen months you actually need it - embedded, accountable, measurable. When the engine is built, I hire my replacement and move on.
That's the whole pitch.
Get in touch on LinkedIn if this resonates and you want to connect or click the 'Book a 30-min consultation' button below.
Four principles I won't negotiate on.
Outcomes over activity
Campaigns are easy. Pipeline is hard. I measure what compounds, not what looks busy on a status slide.
Strategy is subtraction
Most B2B strategies fail from addition. Three bets. Everything else waits. This is the hardest part of the job.
Speak the CFO's language
If you can't tie marketing to revenue, pipeline and payback - you're marketing for the wrong audience inside your own company.
No theatre
No vanity decks, no performance metrics, no dashboards no one reads. If it doesn't change a decision, it doesn't get built.
Let's unpack your needs.
I am Marc Fletcher, Fractional CMO, based in Cape Town, working across South Africa, the UK and the USA.
Thirty-six years of commercial experience. Twenty-five years leading B2B marketing across SaaS, fintech, and tech-enabled services. I've run marketing inside startups, growth companies and corporates, and the lesson is the same everywhere: marketing works when it's connected to revenue and led with intent.
Fractional since 2024, because the businesses that need executive marketing leadership most are usually the ones that can't justify the full-time salary.
How an engagement starts:
No proposal on day one.
First a discovery conversation where I mostly listen.
Then a structured diagnostic; about 50 questions across strategy, plans and ambitions, positioning, funnel, channels, team and data.
Then I play back what I have found and what I'd do about it.
You'll know exactly what's broken before either of us commits to anything.