Your pipeline isn't broken Your targeting is
Most pipeline problems are targeting problems in disguise. Fix the ICP before you fix the funnel.
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3 minute read
23 May 2026
Most pipeline problems are targeting problems in disguise. Fix the ICP before you fix the funnel.
...
The feed hasn't collapsed. Attention has. Here's what's replacing it — and what that means for your...
I recently received a note from a portfolio company flagging privacy-related claims tied to...
If the people it's supposed to sell to don't see themselves in it, it's not marketing. It's a...