FRACTIONAL CMO · CAPE TOWN · WORKING GLOBALLY

Your marketing
partner
for growth.

I help SME CxO's grow their business through customised go-to-market strategies. Senior marketing leadership — without the full-time salary.

Book a 30-min consultation See how I work →

Free · No Obligation

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TRUSTED BY THESE BRANDS

WHY I EXIST

Most B2B marketing problems aren't marketing problems.

They're strategy problems dressed up in campaign clothes. The symptoms show up downstream — but the leak is almost always upstream.

POSITION

74%

of B2B businesses have no clear differentiation — so they end up competing on price, not value.

FOCUS & ICP

68%

of B2B revenue leaders say their team chases too many segments at once, diluting every campaign that follows.

ALIGNMENT

57%

of B2B companies say sales and marketing disagree on who the ideal customer even is — the campaign was never going to land.

WHAT I OFFER

Not every stage needs a full-time CMO.

All services

FRACTIONAL CMO

Expert Fractional CMO

Strategic marketing leadership tailored for B2B businesses. I embed with your exec team and build the engine that compounds pipeline — quarter after quarter.

Retainer based
90-day plan from a proper audit
Team coaching & board reporting

GTM STRATEGY

Go-To-Market Strategy

Stand out in a crowded market through a growth strategy and GTM motions that actually land. Value proposition, targeting, campaigns — in that order.

Value proposition workshops
Product marketing lifecycle
Campaign planning & execution

PROJECT CONSULTING

Project Consulting

Every business is different. Scoped engagements for market research, branding, CX, content, PR or digital — with specific outcomes, no fluff.

Scoped to the requirement
Fixed or milestone pricing
Outcomes, not activity

HOW I DO IT

A method, not a mood.

01

Diagnose

Audit the funnel, messaging, channels, team, tooling. Find the gap between the strategy you think you have and the one you actually run.

02

Prioritise

Three bets for the next 90 days. Everything else waits. This is where most plans fail — by trying to do everything.

03

Execute

Working inside your team, not around it. Weekly operating cadence, clear owners, measurable inputs. No theatre.

04

Compound

Review, re-prioritise, raise the bar. Marketing that compounds is marketing that keeps the same frame for longer than feels comfortable.

"The results of Marc's marketing strategy and advice can certainly be seen in our business; we have signed up new clients and increased revenue."

— Siddika Osman · CEO, Nkgwete IT Solutions

"There was a big boost in confidence in the marketing function within the business. A big increase in marketing activities and in the quality of those activities."

— Sam Clarke · CEO, Skynamo

INSIGHTS

Honest takes, from the trenches.

All insights

Demand Gen Done Right

Get in touch

PLAYBOOK · 8 MIN READ

Demand Gen Done Right

The 90-Day Diagnostic.

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FRAMEWORK · 6 MIN READ

The 90-Day Diagnostic.

Your pipeline isn't broken. Your targeting is..

Get in touch

OPINION · 5 MIN READ

Your pipeline isn't broken. Your targeting is..

Your marketing is self-indulgent.

Get in touch

OPINION · 8 MIN READ

Your marketing is self-indulgent.

FREE & NO OBLIGATION

Book a FREE 30-min introductory call.

Tell me where you're stuck and we'll see if I can help. If I can't, I'll tell you who can.

Unpack your needs

Your marketing partner for growth.

Most B2B marketing problems aren't marketing problems.

74%

68%

57%

Not every stage needs a full-time CMO.

Expert Fractional CMO

Go-To-Market Strategy

Project Consulting

A method, not a mood.

01

Diagnose

02

Prioritise

03

Execute

04

Compound

"The results of Marc's marketing strategy and advice can certainly be seen in our business; we have signed up new clients and increased revenue."

"There was a big boost in confidence in the marketing function within the business. A big increase in marketing activities and in the quality of those activities."

Honest takes, from the trenches.

Book a FREE 30-min introductory call.

Your marketing
partner
for growth.