The Fractional CMO Model in South Africa: What's Actually Changing
I was interviewed on Fractional Futures in late 2024, a podcast hosted by Paul in the UK that...
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Leo nec felis at pellentesque. Sed amet dolor penatibus sed at posuere justo, lacinia neque.
I was interviewed on Fractional Futures in late 2024, a podcast hosted by Paul in the UK that...
Content is going out. Campaigns are running. The agency has been briefed, twice. And yet the...
Someone in your network is watching you. They've seen 4 or 5 of your posts. They know roughly what...
Imagine handing your CEO a pipeline report that actually makes sense. Not activity metrics. Not...
I'll be honest โ I don't expect a CEO to hand over their marketing function to someone they've seen...
There's a version of your business I know well.
Thereโs a version of your business I know well....
If your ICP can't articulate what life looks like after working with you... you have a messaging...
Most B2B tech businesses aren't struggling because marketing is hard.
Theyโre struggling because...Most pipeline problems are targeting problems in disguise. Fix the ICP before you fix the funnel.
...
๐๐ค๐ฅ๐ ๐๐จ ๐ฃ๐ค๐ฉ ๐ ๐จ๐ฉ๐ง๐๐ฉ๐๐๐ฎ๐๐๐๐ฃ ๐ ๐ฌ๐๐ก๐ ๐๐ ๐๐ฃ๐ฉ๐ค ๐ ๐ฃ๐๐ฌ ๐๐ก๐๐๐ฃ๐ฉ...