Insights

𝙃𝙤𝙥𝙚 𝙞𝙨 𝙣𝙤𝙩 𝙖 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮𝙒𝙝𝙚𝙣 𝙄 𝙬𝙖𝙡𝙠𝙚𝙙 𝙞𝙣𝙩𝙤 𝙖 𝙣𝙚𝙬 𝙘𝙡𝙞𝙚𝙣𝙩...

I've been in marketing for over 25 years and in business for over 36 years, and some of the best...

The feed hasn't collapsed. Attention has. Here's what's replacing it — and what that means for your...

What I mean when I say 'outcomes over activity' — and why it's harder than it sounds.

Let’s get...

When to hire fractional. When to hire a permanent employee. When to hire an agency instead. A...

Answer Engine Optimisation isn't a rebrand of SEO. It's a different game, with different stakes,...

I recently received a note from a portfolio company flagging privacy-related claims tied to...

Payback period, CAC, NRR, GRR, LTV.  A new vocabulary for some marketing leaders.

Let’s get one...

If the people it's supposed to sell to don't see themselves in it, it's not marketing. It's a...

What a proper marketing audit actually looks like — and why most 'audits' are just activity reports...